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Stories are a truly effective means as they are direct and immediate, which leads users to feel closer to you and more involved in your corporate reality. There are many benefits you can get from using them, such as generating more traffic , creating engagement around your products and/or services, improving your brand awareness and increasing sales . For example, if you have a clothing brand, using Instagram Stories, you can stimulate the curiosity of your followers by talking about topics similar to you and your sector of expertise. By mentioning some particular item or giving them advice on how to dress on certain occasions and, taking advantage of the situation, showing them some clothes from your brand. Or you can encourage them to make a purchase on your site by offering them offers and discount codes.

In short, the chances of attracting their attention and arousing their photo editing servies interest are truly high. The important thing is that you know how to play with this enormous potential, exploiting the resources at your disposal and evaluating what works and what doesn't, through Insights. Instagram Stories Analytics: where to find them First of all, we must make a clarification: Instagram Stories work differently from traditional posts and it is the people themselves who interact with them differently. Consequently, the metrics you need to monitor are different and concern interactions with Stories, which provide you with information on how users like your content.



The data you need is offered by Instagram Insights and you can easily find it in your business account. Where? Here are the steps: Log in to your account tap on the icon at the top with the diagram symbol to open your channel's analytics once entered, tap on 'Contents' and then select 'Stories' to open the relevant analytics Now click on 'Show all' and select the metric you want to monitor. Instagram Stories Analytics to monitor: metrics Impression The first metric concerns the total views of your video by users; this is relevant data, but not too precise because it doesn't tell you how many people in total have seen your story and some may have seen it more than once.