Alternative to Google Ads
The American company Google Ads has ceased its operations in the Russian Federation. Users began wordpress web design agency to feel disruptions in the advertising market back in March of this year. Advanced Russians did not see this as a tragedy, but began to actively use alternative methods of advertising placement.Alternatives
There are already several tools that have proven their effectiveness, although they are not 100% similar to the work on Google Ads.
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With the least losses, Google Ads can be replaced by Yandex Direct. Already now, the demand for launching advertising in Russia has increased 3-4 times. Therefore, there is reason to believe that in the near future, impressions will become more expensive, since Yandex Direct actually occupies a monopoly position.
Another option is geo-advertising, which is suitable for the audience located nearby. Instead of Google Maps, we use Yandex Maps. You can get an increase in traffic even by posting the addresses of stores and filling out a profile in Ya Biznes.
Don't forget about 2GIS. The platform has more potential compared to Yandex Maps. 2GIS has several levels for raising in the search on the map. It is possible to organize the display of the company or get priority display on the map.
Social media
VKontakte has currently seen an increase in traffic by 200,000 per day. There is a 15% increase in video views. The news feed is lagging behind a bit, but there is an increase of 5%. The ban on TikTok has doubled the number of clips downloaded from VKontakte. Hence the conclusion that this social network is suitable for advertising and has prospects. To collect information about the target audience, you can use TargetHunter, Thendhero, and other services.
The social network Odnoklassniki is also suitable for advertising. The age of users is from 40 years, so advertising should not be intrusive. It is better to present your promotions in the form of useful tips.
Almost every advertiser has Telegram channels. Messenger developers quickly adapt the functionality to rapidly changing realities. It is even possible to automate the work using bots. One of the easiest ways to promote your project is advertising on a channel with similar content.
Yandex Zen has received a second life against the backdrop of the ban on foreign social networks. Unlike VKontakte, the platform only allows you to provide a link to another social network or site. One of the main advantages of Yandex Zen is its reading audience. It is possible to connect monetization for viewing videos and text publications.
Tenchat is a developing analogue of Instagram (banned in Russia). The network provides a wide range of opportunities - from regular advertising of your product or service to finding employees.
Don't forget about marketplaces: Ozon, Yandex Market, KazanExpress, Wildberries. Also Avito, where with the right campaign setup you can significantly increase customer traffic.
Advertising with bloggers
Today, this is one of the most popular advertising tools. This is a unique chance to get into the feed of subscribers with your product (service) with advertising from an opinion leader.
Conventionally, all bloggers can be divided into several groups:
nanoinfluencers, or bloggers with an audience of up to 1,000 subscribers. They are already popular, but not so popular that they charge a lot for their reviews;
micro-influencers - with up to 40,000 subscribers, who have already received a certain status and have more influence than the previous category;
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